Sales & negotiation Handling customer objections Turn objections into selling opportunities
2 days 200,000 XAF ≈ 305 € · 355 $
You leave with: A guide of 30 answers to objections tailored to your offer
See the syllabus Types of objections Listening and rephrasing Answers on price, timing and competition Role plays Sales & negotiation Advanced sales and negotiation techniques Close more deals while protecting your margin
3 days 350,000 XAF ≈ 535 € · 620 $
You leave with: A sales plan per key account and a negotiation grid
See the syllabus Preparing the meeting Discovering needs Making your case Negotiating and closing Sales & negotiation Structured sales approach Build a sales process the whole team can repeat
3 days 500,000 XAF ≈ 760 € · 885 $
You leave with: Your step-by-step sales process and a pipeline board
See the syllabus Stages of the sales cycle Lead qualification Pipeline and follow-up Opportunity reviews Sales & negotiation Persuasive selling Convince by understanding buyer psychology
3 days 500,000 XAF ≈ 760 € · 885 $
You leave with: A persuasive sales script ready to test tomorrow
See the syllabus Buyer profiles Persuasion levers Sales storytelling Ethical closing Sales & negotiation Negotiation skills Negotiate win-win deals with decision-makers
2 days 500,000 XAF ≈ 760 € · 885 $
You leave with: A reusable negotiation preparation sheet
See the syllabus Objectives and limits Tactics and counter-tactics Managing concessions Final agreement Sales & negotiation Sales presentations Deliver presentations that trigger decisions
1 day 500,000 XAF ≈ 760 € · 885 $
You leave with: Your 5-minute pitch, finalised and filmed
See the syllabus Pitch structure Visual aids Questions and answers Public speaking Sales & negotiation Finding new customers Prospect methodically and fill your pipeline
1 day 500,000 XAF ≈ 760 € · 885 $
You leave with: 50 qualified prospects and a 30-day prospecting plan
See the syllabus Targeting and personas Calls, WhatsApp, LinkedIn Referrals Prospecting cadence Sales & negotiation Responding to tenders Win more public and private tenders
3 days 350,000 XAF ≈ 535 € · 620 $
You leave with: A model tender file and a compliance checklist
See the syllabus Reading the tender file Administrative documents Technical and financial offer Oral defence Sales & negotiation Debt collection techniques Reduce unpaid invoices and get paid faster
4 days 500,000 XAF ≈ 760 € · 885 $
You leave with: A reminder plan by age of debt
See the syllabus Preventing customer risk Reminders and scripts Negotiated payment plans Amicable and legal remedies Sales & negotiation Selling by phone and WhatsApp Business Sell remotely with the tools your customers use
2 days 250,000 XAF ≈ 380 € · 440 $
You leave with: A ready-to-use WhatsApp sales journey
See the syllabus Call scripts WhatsApp catalogue and status Following up conversations Measuring conversion Value selling & key accounts Value selling skills Sell the value you deliver rather than the price
2 days 500,000 XAF ≈ 760 € · 885 $
You leave with: A quantified value proposition for 3 target customers
See the syllabus Calculating customer value Strategic questioning Proof and ROI Defending your price Value selling & key accounts Account management Manage and grow your key accounts
2 days 500,000 XAF ≈ 760 € · 885 $
You leave with: A complete account plan for your best customer
See the syllabus Mapping decision-makers Account plan Cross-selling Customer reviews Value selling & key accounts B2B solution selling and long cycles Lead complex sales with several decision-makers
3 days 450,000 XAF ≈ 685 € · 795 $
You leave with: A complex-opportunity sheet and an action plan per deal
See the syllabus Qualification Mapping the buying committee Demonstration and proof Final negotiation Sales management Relational management: leading a sales team Motivate and engage your sales people
3 days 350,000 XAF ≈ 535 € · 620 $
You leave with: A 3-month team engagement calendar
See the syllabus Management styles Meetings and feedback Motivation and recognition Managing conflict Sales management Sales management (relational) Steer sales activity day to day
2 days 500,000 XAF ≈ 760 € · 885 $
You leave with: A weekly steering routine ready to launch
See the syllabus Individual targets Weekly follow-up Field coaching Dashboard Sales management Train the sales trainer Train your own teams in selling
2 days 500,000 XAF ≈ 760 € · 885 $
You leave with: An in-house training module ready to deliver
See the syllabus Adult learning Designing a module Facilitating and assessing Embedding learning Sales management Becoming a sales manager Go from good seller to excellent sales manager
5 days 650,000 XAF ≈ 990 € · 1,150 $
You leave with: Your 90-day sales manager plan
See the syllabus Leadership Setting and cascading targets Recruiting and coaching Managing performance Sales management Managing sales performance (KPIs) Measure what matters and correct quickly
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: An operational sales dashboard
See the syllabus Choosing indicators Excel dashboards Variance analysis Corrective plans Sales management Recruiting and onboarding sales people Pick the right profiles and make them effective fast
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A recruitment grid and an onboarding path
See the syllabus Job profile Structured interview Role-play tests 30-60-90 day onboarding Sales management Sales compensation and motivation Design pay that drives performance
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A compensation model simulated on your team
See the syllabus Fixed and variable pay Bonuses and contests Fairness and transparency Budget Sales management Sales forecasting and budgeting Forecast revenue and build a realistic budget
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: An annual forecast sales budget
See the syllabus History and trends Forecasting methods Sales budget Tracking variances Customer relations Customer service Deliver service that builds loyalty
1 day 500,000 XAF ≈ 760 € · 885 $
You leave with: Your 10 customer service standards
See the syllabus Service standards Active listening Handling requests Measuring satisfaction Customer relations Customer retention and loyalty Keep your customers and grow their value
3 days 350,000 XAF ≈ 535 € · 620 $
You leave with: A loyalty plan with costed actions
See the syllabus Portfolio analysis Loyalty programmes Reactivating dormant customers Retention indicators Customer relations Handling complaints and difficult customers Turn an unhappy customer into a loyal one
2 days 200,000 XAF ≈ 305 € · 355 $
You leave with: A complaint-handling procedure
See the syllabus Listening and calming Handling method Compensation Preventing disputes Customer relations Customer experience and journey Map and improve every customer touchpoint
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A customer journey map with 5 quick wins
See the syllabus Journey and moments of truth Friction points Improvement plan NPS measurement Customer relations CRM: choosing and using a tool to sell more Set up simple, effective customer tracking
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A CRM configured for your team
See the syllabus Needs and tool selection Pipeline set-up Tracking follow-ups Reports Customer relations In-store welcome and selling Welcome customers better and sell more in store
1 day 150,000 XAF ≈ 230 € · 265 $
You leave with: A welcome and sales guide for the store
See the syllabus Greeting and first contact Discovery Add-on sales Closing Marketing & strategy Product manager training Manage a product from design to profitability
2 days 500,000 XAF ≈ 760 € · 885 $
You leave with: A product steering sheet and an action plan
See the syllabus The product manager’s role Market and needs Range and profitability Steering the product Marketing & strategy Marketing fundamentals and the marketing mix Master the basics to decide methodically
3 days 350,000 XAF ≈ 535 € · 620 $
You leave with: A complete marketing mix for your offer
See the syllabus Segmentation and targeting Positioning The 4Ps / 7Ps Action plan Marketing & strategy Market research and customer insight Understand your customers on a small budget
3 days 350,000 XAF ≈ 535 € · 620 $
You leave with: A market study carried out on a real case
See the syllabus Questionnaires and interviews Fieldwork and surveys Analysing results Personas Marketing & strategy Marketing strategy and annual marketing plan Build a costed, tracked marketing plan
3 days 450,000 XAF ≈ 685 € · 795 $
You leave with: Your structured annual marketing plan
See the syllabus Diagnosis Objectives and strategy Action plan and budget Indicators Marketing & strategy Positioning, brand and branding Build a clear brand that stands out
3 days 400,000 XAF ≈ 610 € · 710 $
You leave with: A brand platform (promise, values, tone)
See the syllabus Identity and promise Positioning against competitors Brand architecture Brand consistency Marketing & strategy Product launch and life cycle Launch successfully and extend the product’s life
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A 90-day launch plan
See the syllabus Preparing the launch Launch plan Post-launch follow-up Relaunch and withdrawal Marketing & strategy Pricing and pricing policy Set prices that sell and pay
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A price grid tested on your products
See the syllabus Costs and margins Perceived price Pricing strategies Controlled promotions Marketing & strategy B2B marketing Win business customers consistently
3 days 400,000 XAF ≈ 610 € · 710 $
You leave with: A B2B lead-generation plan
See the syllabus B2B targets Lead generation Content and events Marketing–sales alignment Marketing & strategy Services marketing Sell and retain customers for intangible offers
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A clearer, reworked service offer
See the syllabus What makes services different Tangible proof Service quality Loyalty Marketing & strategy Marketing data and analysis (Excel) Make decisions from the numbers
3 days 400,000 XAF ≈ 610 € · 710 $
You leave with: A marketing dashboard in Excel
See the syllabus Collecting and cleaning Pivot tables Marketing indicators Dashboard Marketing & strategy Marketing and business plans for entrepreneurs and SMEs Launch or grow your business with a solid plan
3 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A 10-page marketing business plan
See the syllabus Value proposition Market and competitors Sales plan Financial forecasts Digital marketing Digital marketing: strategy and action plan Build a digital presence that sells
3 days 400,000 XAF ≈ 610 € · 710 $
You leave with: A 6-month digital marketing plan
See the syllabus Digital audit Acquisition journey Choosing channels Action plan and KPIs Digital marketing Community management (Facebook, Instagram, TikTok, LinkedIn) Engage and grow your communities
3 days 350,000 XAF ≈ 535 € · 620 $
You leave with: A one-month editorial calendar and a community charter
See the syllabus Editorial strategy Content calendar Engagement and moderation Measurement and reporting Digital marketing Social media advertising (Meta Ads) Run profitable campaigns on Facebook and Instagram
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A Meta Ads campaign created and launched in class
See the syllabus Targeting Creating the ad Budget and bidding Optimisation Digital marketing Google advertising (SEA) and Google Analytics Capture the customers who are looking for you
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A Google Ads account and conversion tracking set up
See the syllabus Keywords Ads Conversion tracking Analytics review Digital marketing SEO and organic search Show up on Google without paying per click
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A prioritised SEO plan for your site
See the syllabus Keywords Site optimisation Content Rank tracking Digital marketing Email, WhatsApp marketing and automation Re-engage and retain customers at low cost
2 days 250,000 XAF ≈ 380 € · 440 $
You leave with: 3 automated sequences ready to switch on
See the syllabus Building a contact base Effective messages Automated sequences Compliance and measurement Digital marketing E-commerce and online selling Launch or grow an online shop
3 days 400,000 XAF ≈ 610 € · 710 $
You leave with: An online shop with 10 products published
See the syllabus Choosing the platform Product pages Mobile Money payment Logistics and service Digital marketing Influencer marketing and creator partnerships Work with influencers without wasting your budget
2 days 250,000 XAF ≈ 380 € · 440 $
You leave with: An influencer campaign plan ready to launch
See the syllabus Choosing profiles Brief and contract Budget Measuring return Digital marketing Artificial intelligence for marketing and sales Save time and grow revenue with generative AI
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: 10 prompt templates for your job
See the syllabus Writing and summarising Creating visuals and scripts Automating tasks Good practice and limits Digital marketing Short video and mobile content (TikTok, Reels) Produce videos that attract customers with just a phone
2 days 250,000 XAF ≈ 380 € · 440 $
You leave with: 5 videos shot and ready to publish
See the syllabus Scripting Shooting and editing Captions and music Publishing and analysis Digital marketing Growth and performance marketing Test fast, keep what pays
3 days 400,000 XAF ≈ 610 € · 710 $
You leave with: A 30-day experimentation plan
See the syllabus Conversion funnel A/B tests Measurement and attribution Continuous optimisation Digital marketing Social selling on LinkedIn Book meetings with decision-makers
1 day 150,000 XAF ≈ 230 € · 265 $
You leave with: An optimised LinkedIn profile and 20 engaged contacts
See the syllabus Optimised profile Targeting Outreach messages Daily cadence Communication Communication strategy and plan Communicate consistently and measurably
3 days 400,000 XAF ≈ 610 € · 710 $
You leave with: An annual communication plan
See the syllabus Diagnosis Messages and audiences Plan and budget Evaluation Communication Crisis communication and online reputation Handle a crisis without losing public trust
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A crisis plan with template messages
See the syllabus Preventing and detecting Crisis unit Messages and spokespeople Monitoring and online response Communication Press and public relations Earn credible media coverage
2 days 250,000 XAF ≈ 380 € · 440 $
You leave with: A press release and a qualified media list
See the syllabus Target media Press release and press kit Working with journalists Measurement Communication Sales writing and copywriting Write messages that sell
2 days 250,000 XAF ≈ 380 € · 440 $
You leave with: 5 sales texts ready to publish
See the syllabus Persuasive structure Headlines and hooks Emails and ads Proofreading and testing Communication Public speaking and pitching Persuade confidently when speaking
2 days 250,000 XAF ≈ 380 € · 440 $
You leave with: A polished 3-minute pitch
See the syllabus Managing stage fright Speech structure Voice and gestures Filmed practice Communication Content creation with Canva Create professional visuals yourself
2 days 200,000 XAF ≈ 305 € · 355 $
You leave with: A kit of 10 templates in your brand colours
See the syllabus Brand guidelines Post templates Posters and flyers Exporting and organising Experiential & field marketing Experiential marketing: designing brand experiences Bring your brand to life to create emotion and purchase
3 days 450,000 XAF ≈ 685 € · 795 $
You leave with: A brand experience concept with budget
See the syllabus Principles of experiential marketing Designing the journey Budget and partners Measuring impact Experiential & field marketing Event management and brand activations Run events that generate sales
3 days 400,000 XAF ≈ 610 € · 710 $
You leave with: A complete event timeline and budget
See the syllabus Specifications Planning and logistics Entertainment and safety Review Experiential & field marketing Street marketing and field activation Reach your customers in streets and markets
2 days 250,000 XAF ≈ 380 € · 440 $
You leave with: A 30-day field activation plan
See the syllabus Choosing locations Promotion teams Creative set-ups Measurement Experiential & field marketing Merchandising and in-store promotion Make every point of sale a sales driver
2 days 250,000 XAF ≈ 380 € · 440 $
You leave with: A point-of-sale audit grid
See the syllabus Layout and shelving Promotions In-store activities Store audit Experiential & field marketing Succeeding at trade shows and fairs Get the most contacts and sales at a show
2 days 200,000 XAF ≈ 305 € · 355 $
You leave with: A trade-show plan with figures
See the syllabus Choosing the show Stand and team Collecting contacts Post-show follow-up Distribution & trade Building and running a distribution network Set up a high-performing distributor network
3 days 450,000 XAF ≈ 685 € · 795 $
You leave with: A roll-out plan for your distribution network
See the syllabus Choosing channels Recruiting distributors Contracts and terms Engagement and follow-up Distribution & trade Trade marketing and shelf management Win shelf space and sales with your distributors
2 days 300,000 XAF ≈ 455 € · 530 $
You leave with: A trade marketing plan for 3 retailers or wholesalers
See the syllabus Understanding the distributor Trade agreements Promotion plans In-store follow-up Distribution & trade Recruiting and managing agents and business introducers Grow sales with independent sales people
2 days 250,000 XAF ≈ 380 € · 440 $
You leave with: A commissioned agent programme ready to launch
See the syllabus Profile and recruitment Commissions Engagement Control and compliance 
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