SM Reboost · Sales Manager Reboost · Messina Group since 2007

Your sales & marketing leadership, time-shared, anywhere in Africa.

SM Reboost runs your sales force, marketing operations and communication campaigns for you. We think like you: same goals, same margins to deliver. An experienced sales director and a trained field team, with no permanent payroll costs.

Express my interest See the packages

2007: Messina Group expertise
5: pillars of expertise
French-speaking Africa: our home ground
from 700,000 XAF: per month

Who is SM Reboost for?

African SMEs

You need top-level sales expertise, but recruiting, training and retaining a sales director is too costly and too risky. You get the same result, à la carte.

Foreign groups and companies

European, American or Asian: you want to enter Africa without making mistakes. Studies, audits, strategy, recruitment and on-the-ground execution with a local partner.

Brands and distributors

You want to set up or activate a distribution network: recruiting, training, engaging, monitoring and assessing distributors and teams.

The 5 pillars of expertise

Included in every monthly plan.

Strategy & positioning

Competitive analysis, unique value proposition, marketing mix.

Sales organisation

Streamlined processes, coordination and structure of sales teams.

Steering & management

Performance indicators, team engagement and motivation: 7 deals out of 10 fail for lack of follow-up.

Tools & communication

Sales materials, events, campaigns and marketing strategy.

Actions & results

Field execution and continuous follow-up for lasting gains: revenue and margins.

Our 3-phase approach

360° diagnostic

A full review of your situation using the 20 SM Reboost key questions, and a baseline revenue level.

Strategic action plan

A plan built on the 5 pillars, with priority actions agreed with you.

Implementation & support

Operational delivery, follow-up, assessment, correction. Start-up is included in the first month of subscription.

Packages & prices

Average prices in XAF, designed for the purchasing power of African SMEs. Commitment discounts: −10% for 6 months, −15% for 12 months. Reference: 1 EUR = 655.96 XAF.

A. Engagement phase (initial fee)

Service	Deliverable	Price (XAF)
360° diagnostic	Full review, 20 key questions	450,000 – 750,000
Strategic action plan	Plan on the 5 pillars, agreed priorities	300,000 – 500,000
Implementation (start-up)	First actions of the plan	Included in month 1

B. Monthly plans: time-share sales & marketing leadership

Essential Growth

1–2 days per week

700,000 – 1,200,000 / month

Dedicated sales & marketing director
Monthly steering and reporting
The 5 pillars of expertise

Acceleration & Steering

2–3 days per week

1,300,000 – 2,000,000 / month

Semi-exclusive presence
Sales team management
Campaigns and events

Operational Leadership

4–5 days per week

2,500,000 – 4,000,000 / month

Full leadership or interim mission
Complete sales & marketing steering
Ideal for launch or turnaround

Performance bonus (optional): 5% to 15% of the revenue increase over the baseline set during the diagnostic. We earn more when you earn more.

C. Outsourced field sales force

Activation Team

3 trained field sales reps, supervised by a manager

from 650,000 / month

Prospecting, merchandising, demonstrations
Weekly reporting

Distribution network

Recruiting, training and engaging distributors and resellers

from 1,800,000 (set-up) + monthly follow-up

Mapping and recruitment
Training, contracts, dashboards

Campaign & event

Product launch, brand activation, one-off operations

on quote, from 500,000

Design, delivery and review
Digital and field communication

Request a quote

D. Entering Africa: packs for foreign companies

Pack	Content	Price (XAF)
Pioneer	Country market study, brand and portfolio audit, entry recommendations	2,500,000 – 4,500,000
Set-up	Pioneer + market strategy + team recruitment and training + commercial launch (3 months)	8,000,000 – 14,000,000
Multi-country expansion	Coordinated roll-out in several French-speaking countries, distribution network, regional steering	On quote
À la carte	Market study 1.5 – 3 M · Brand audit 600 k – 1.2 M · Portfolio audit 500 k – 1 M · Market strategy 1 – 2.5 M	Per mission

What does hiring really cost you?

Compare the annual cost of a full-time salaried sales director with an SM Reboost plan. Adjust the values to your case.

Gross monthly salary for the position (XAF)Employer contributions / social security (%)Other costs: health insurance, vehicle, phone, leave, training (%)SM Reboost plan to compareCommitment discount

Hiring (12 months, including 1 month’s salary for recruitment)

20,640,000 XAF

SM Reboost (12 months)

16,830,000 XAF

Difference over 12 months

Saving : 3,810,000 XAF

Indicative estimate. It excludes hiring risks: 2–3 months’ delay, probation period, employee leaving, no replacement. A time-share plan covers fewer days than a full-time position: choose the plan that matches your real need.

A pool of young talent trained by SM Reboost

Our mission

Provide quality work for African youth: SM Reboost recruits students and beginners, trains them in a few weeks in sales and operational marketing, then supervises them in the field with our clients. Training (prospecting, negotiation, merchandising, reporting, CRM), supervision by experienced directors, continuous assessment, and an option for the client to hire them at the end of the mission (placement fee to be agreed).

Our specialities

Operational marketing, distribution network activation, recruiting and setting up sales networks, monitoring, assessment and coordinated actions across several sites. We work across the continent, with a focus on French-speaking Africa.

Terms of collaboration

Mission expenses paid by the client

Flights and transport (economy; business beyond 6 hours of flight), accommodation, daily allowance of 50,000 XAF/day in Africa, visas, legalisation and administrative costs. Re-invoiced at cost, after the client approves the budget.

Payment and term

Monthly plans payable in advance, between the 1st and 5th of the month. One-off missions: 50% on order, balance on delivery. Minimum 3-month commitment, 30 days’ notice. Payment by bank transfer or Mobile Money, in XAF or foreign currency.

Framework and guarantees

Service contract and non-disclosure agreement. Best-efforts obligation; results measured by the diagnostic indicators. No solicitation of our staff for 12 months (unless the hiring option is agreed). The client keeps access to its data and materials at the end of the mission.

Express your interest or subscribe

Describe your need: an SM Reboost manager will reply within 48 business hours with a proposal and a quote.

1. Your company

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3. Your need

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