Falamoi franchise · Africa & worldwide

Open Falamoi in your country.

Falamoi is the B2C / B2B classified ads and business-matching platform born in Cameroon. We are looking for a Country Director and partners in each of Africa’s 54 countries, then in the rest of the world, to roll out the Falamoi brand, technology and know-how in their market.

Submit my application See the model

54: African countries targeted
1 country: = 1 exclusive franchise
25%: of capital held by Falamoi
UAE: holding headquarters

Why a Falamoi franchise?

Ready-made platform

Ads, search, messaging, plans, Mobile Money payments, advertising, business storefronts, events, administration: already live and tested.

Brand & network

A pan-African brand, a network of franchises and a Sponsor programme to recruit your business introducers.

Multiple revenue streams

Subscriptions (plans), options, advertising, services, events, partnerships with local businesses.

Full support

Training, onboarding, launch, marketing and ongoing support from the Falamoi team.

The model: one holding, local franchises

Each country is run by an independent local company, linked to the Falamoi holding (United Arab Emirates) by a franchise agreement and a shareholders’ agreement.

Capital split (in each country)

25% Falamoi Holding

75% Country Director & local partners

25% — Falamoi Holding: held permanently, with no cash contribution from Falamoi (in return for brand, technology and know-how). Entitled to dividends pro rata.
75% — franchisee: the Country Director and, where relevant, local investors. They fund the launch and run the company.
The 25% stake is protected by the shareholders’ agreement: it cannot be diluted without the holding’s consent in capital increases (pre-emption right).

Governance: one board per franchise

The Country Director runs the company day to day.
Guy Bertrand Messina, Chairman and CEO of Falamoi Holding, sits on the board of every franchise.
Board of 3 to 5 members: the holding’s CEO, the Country Director, 1 to 3 representatives of local shareholders.
Reserved matters (requiring the holding representative’s consent): change of brand or platform, capital changes, transfer of shares, significant borrowing, plan prices outside the charter range, change of manager.

What Falamoi brings

Technology

The complete platform deployed in your country (domain, currency, language), hosting, security, continuous updates, local payment methods integrated.

Training & launch

4-week training (platform, selling plans, advertising sales, moderation), operations manual, sales scripts, support for the first 90 days.

Brand & marketing

Brand licence for the territory, brand guidelines, standard materials and campaigns, Sponsor programme ready to activate.

Ongoing support

Level-2 technical support, consolidated dashboards, best practices shared between countries.

Network

Pan-African advertisers and brands, regional offers, visibility on other countries’ sites, Country Director community.

Governance & compliance

Template articles, shareholders’ agreement, terms of use and privacy policy to adapt, compliance support (personal data, payments).

Financial terms

Amounts vary with market size. They are expressed in US dollars, payable in the converted local currency.

Country category	Examples	Entry fee	Estimated launch investment*
A — large markets	Nigeria, Egypt, South Africa, Morocco, Kenya, Ethiopia, Algeria	USD 25,000	USD 60,000 – 120,000
B — mid-sized markets	Côte d’Ivoire, Ghana, Senegal, Tanzania, DRC, Tunisia, Uganda	USD 12,000	USD 30,000 – 60,000
C — emerging markets	Gabon, Chad, Burundi, Comoros, Djibouti, Seychelles…	USD 5,000	USD 15,000 – 30,000
Outside Africa (phase 2)	Europe, Americas, Asia, Middle East	On study	On study

*Team, office, launch marketing, 6 months of working capital, company set-up. Cameroon is the pilot market and historical headquarters.

Ongoing royalty: 5% of revenue

Excluding tax, paid quarterly to the holding for the brand licence and technology.

Marketing fund: 2% of revenue

Reinvested locally under a marketing plan approved by the board.

Dividends: 25% for the holding

Pro rata to capital, after legal reserves.

Renewable 10-year contract, exclusive country territory, launch objectives (platform live within 6 months, annual revenue and ad targets set in the business plan).

Roll-out: Africa first, then the world

Phase 0

Cameroon

Pilot market, operational headquarters and testing ground for franchise processes.

Phase 1

54 African countries

Opening by region: Central Africa (CEMAC), West Africa (WAEMU, ECOWAS), East Africa (EAC), North Africa, Southern Africa (SADC).

Phase 2

Rest of the world

Europe, the Americas, Asia: open to strong candidates, especially diasporas and investors who want to launch Falamoi in their market.

Legal framework

Group structure

Holding: a company in the United Arab Emirates owning the brand, technology and 25% stakes. One subsidiary per country under national law (SARL or SA in the OHADA area, equivalent elsewhere). Contracts: franchise, brand and software licence, shareholders’ agreement, franchisee charter.

Points to watch in each country

Trademark (OAPI / ARIPO or national registration), contract law and licence registration rules, exchange control and repatriation of royalties, tax (withholding, treaties, VAT), personal data, payments and anti-money laundering (KYC). Each franchise is reviewed by local lawyers and tax advisers before signing.

Who can become a franchisee?

Profile we are looking for

An entrepreneur, company or group with a commercial network in the country; experience in sales, digital, media, telecoms or distribution; the means to fund the launch and a local team; integrity, long-term vision and commitment to the Falamoi charter.

Franchisee commitments

Set up the local company and pay up the capital; launch the platform within 6 months; respect the brand charter, prices and moderation; monthly reporting and annual audit; non-competition in the territory during the contract.

From application to opening

Application

Identification form below.

Review & interview

Answer within 10 business days, video interview with management.

Checks

Due diligence, business plan, agreement in principle.

Signing

Company set-up, contract, shareholders’ agreement, entry fee.

Training

4 weeks, platform configured for the country.

Launch

Public opening, campaign, Sponsor programme.

Candidate identification form

Fill in this form: the Falamoi team will contact you about next steps. Information is strictly confidential.

1. The candidate

Last name *

First name *

Nationality *

Country of residence *

Email *

Phone / WhatsApp *

Current position

LinkedIn profile / website

2. The company (if applicable)

Company name

Legal form

Country of registration

Year founded

Business sector

Headcount

3. The franchise project

Target country *

If outside Africa, please specify

Budget available for the launch *

Funding

Preferred launch time

Planned team

Your experience (sales, digital, media, distribution…) *

Your network and resources in the target country

Why Falamoi? Your vision for the country *

How did you hear about Falamoi?

I certify that the information provided is accurate and agree to its use to review my application. *I understand that this form commits neither Falamoi nor me and that any franchise will be subject to a signed contract. *

Frequently asked questions

Can I take the franchise for several countries?

Yes, after a first successful franchise. Each country is a separate company and contract.

Why does Falamoi hold 25% of the capital?

To align interests: Falamoi commits for the long term, sits on the board and shares the results, without requiring a cash contribution.

Does the country’s revenue stay in the country?

Yes. Only the royalty and the holding’s share of dividends are transferred, in line with local exchange regulations.

Can prices and offers be adapted?

Yes, within the charter ranges: plan prices in local currency, local offers, partnerships and national advertising.

What happens if targets are not met?

A recovery plan is drawn up with the board; if failure persists, the contract may be terminated and the territory reassigned, under the contract terms.