Cabinet MEDIAAF · MD Group MESSINA

Retail Audit Programme

Find out what is really happening at your points of sale: stock, prices, team presence, brand image. We audit your distribution in the field, then support you to fix, train and grow your sales.

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Is your distribution network really under control?

Many companies sell through distributors and retailers they almost never see. The result: incomplete information, blind decisions and lost sales.

Unreadable stock movements

Nobody knows who sells to whom, or where. Stock-outs are discovered too late.

No traceability

Stock, payments and subscribers cannot be tracked end to end.

A network built for distributors’ interests

Haphazard territory coverage, retailers who are traders rather than customer advisers.

Distribution lagging behind your products

A network designed for scratch cards while your products have gone virtual (airtime, subscriptions, electronic transfers).

What is a retail audit? An in-depth analysis of commercial activity, carried out by independent external consultants, to reveal problems and irregularities. It can cover every aspect of how a commercial business runs, and its reports feed the economic decisions of management, partners and funders. A positive audit also strengthens the company’s credibility as a partner able to make the best use of the resources entrusted to it.

A three-step method

Discovery, Validation, Action: a short, well-paced, results-driven approach.

Discovery

Fast-tracked research through observing, listening to and understanding your sales structures.

In-depth exploration of the activity reviewed
Identifying failures to eliminate
A clear view of your strengths and how to leverage them

Validation

Findings are checked against the facts and shared with your teams before any decision.

Verification of data collected in the field
Measuring gaps against your standards
Prioritising corrections

Action

A concrete corrective plan, then its roll-out with your teams.

Costed action plan and timetable
Training of teams and distributors
Tracking results and continual improvement

What we check in the field

The information you receive is useful, clear, reliable and comparable from one point of sale, area and period to the next.

Retail sales volume

Airtime, subscriptions, electronic transfers and other products.

Stock

Levels, stock-outs, turnover and gaps with declarations.

Prices along the chain

Compliance with prices and margins throughout distribution.

Sales rep presence

Whether visits actually happen and real field coverage.

Brand activities

Training, advice and activation carried out at points of sale.

Branding and merchandising

Compliance with your image standards and display techniques.

Beyond the audit: field support that transforms your distribution

Our direct distribution management set-up extends your customer service right to the point of sale and gives you a distinctive edge.

How it works

A joint team of analysts and salespeople
Customer segmentation and portfolio management
Systematic point-of-sale visits
Precise qualitative work by the sales team
Performance tracking and assessment

Resources deployed

Sales management software, including virtual products
An equipped sales team
High-performing analysts
An agent training plan

What you finally manage

Customer portfolio and performance analysis
Targets, tracking and incentives
Commercial transactions and stock
Information flows and field activity

Expected results

For the company, the programme means dynamic growth, a marked drop in sales costs and a leading position in its market.

Fewer stock-outs

We measure the current level, set a target and track the gap.

A healthier customer portfolio

In number, geographic spread and revenue contribution.

More motivated distributors and retailers

Thanks to management tools, training and review meetings.

Higher revenue

With more visibility, clarity and traceability.

Which delivery model should you choose?

	Fully in-house	Through a sales force agency	Mixed model (recommended)
Advantages	Full control, flexibility, speed, reliability	Lower operating cost, no special investment, saves time and energy, more room for internal control	You keep the relationship with your strategic distributors, we handle the field
Limits	Slow, heavy, needs space, high fixed costs	Needs support, sometimes too broad a scope, time to market, weaker internal control	Requires clear governance, which we set up from the start
Who does what	Your teams, end to end	The agency, across the whole scope	You: strategic distributors and resellers. Us: points of sale, sales reps, data analysis team, retail representatives, nationwide

Implementation plan

Scoping and management approval

Objectives, scope, indicators and budget approved by your management committee.

Building the project team

A joint team from your company and our firm, with a dedicated project manager.

Pilot phase

Test in a limited area to measure, adjust and learn lessons.

Validation and corrective plan

Pilot results are presented and the action plan is agreed.

Roll-out in waves and training

Gradual extension to other areas, with training for agents and distributors.

Monthly tracking and continual improvement

Dashboards, performance reviews and ongoing adjustments.

Which sectors?

Telecoms and mobile moneyBeverages and foodConsumer goods and cosmeticsBanking and microfinanceInsuranceEnergy and solarPharmacy and healthRetail and supermarkets

Our plans and prices

2027 prices excl. VAT. Every plan includes the audit report, a presentation to your management and a corrective plan.

Flash

A quick diagnosis to see clearly.

2,500,000 F CFA≈ 3,811 € / ≈ 4,266 $ US

Up to 100 points of sale, 1 city
3 to 4 weeks
Discovery phase and audit report
Presentation to management

Choose Flash

Essential

The full audit and the action plan.

7,500,000 F CFA≈ 11,430 € / ≈ 12,800 $ US

Up to 500 points of sale, 3 cities
3 months
Discovery, validation and corrective plan
One-day training for your teams
Key performance indicator dashboard

Choose Essential

Performance

The audit plus 6 months of field support.

18,000,000 F CFA≈ 27,440 € / ≈ 30,720 $ US

Up to 1,500 points of sale, 5 cities
Dedicated field team and systematic visits
Sales tracking software included
Training plan for agents and distributors
Monthly reviews and steering committees

Choose Performance

National enterprise

A custom, large-scale programme.

From 45,000,000 F CFA≈ 68,600 € / ≈ 76,790 $ US

Several regions or countries, 12 months
Joint company and agency team
Integration with your information systems
Dedicated project management and governance
Personalised quote

Request a quote

À la carte options

Option	Unit	Price excl. VAT
Additional audited point of sale	per point of sale	3,500 F CFA≈ 5 € / ≈ 6 $ US
Additional city	per city	600,000 F CFA≈ 915 € / ≈ 1,024 $ US
Sales team training (up to 20 people)	per day	450,000 F CFA≈ 686 € / ≈ 768 $ US
Sales and visit tracking software	per month	250,000 F CFA≈ 381 € / ≈ 427 $ US
Custom decision dashboard	flat fee	1,200,000 F CFA≈ 1,829 € / ≈ 2,048 $ US
Mystery shopping	per batch of 50 visits	400,000 F CFA≈ 610 € / ≈ 683 $ US
Dedicated field team of 10 agents	per month	3,000,000 F CFA≈ 4,573 € / ≈ 5,120 $ US
Project management and steering committees	per month	1,000,000 F CFA≈ 1,524 € / ≈ 1,706 $ US

Estimate your budget

Number of points of saleNumber of citiesLength of support (months)

Tracking software (for the period)Team training (2 days)Custom dashboardMystery shopping (100 visits)

5,250,000 F CFA≈ 8,000 € / ≈ 8,960 $ US

Indicative estimate, minimum invoice 2,500,000 CFA francs excl. VAT. The final quote is drawn up after talking with you.

Euro amounts use the fixed CFA franc parity (1 euro = 655.957 CFA francs); US dollar amounts use a reference rate, confirmed on the invoice date.

Request your free quote

Tell us about your network. We will reply with a tailored proposal.

Frequently asked questions

How long does a retail audit take?

From 3 to 4 weeks for the Flash plan, up to 12 months for a national programme with field support. A pilot is always possible first.

Who carries out the audit?

A joint team of independent consultants, analysts and field salespeople, led by a dedicated project manager.

What happens after the report?

We present a costed corrective plan. You choose to roll it out alone, with us or in a mixed model.

Is my data kept confidential?

Yes. Information collected is handled confidentially and used only for your programme.

What are the payment terms?

They are set out in the quote. Usually a deposit at launch, then instalments according to progress.

Prices excl. VAT, valid for 2027 and indicative until the quote is confirmed.